We cultivate Command of the Opportunity with our Product/Market Expedition Program.
Through our Product/Market Expedition program, we rigorously evaluate and confirm the extent to which your company has achieved product/market fit. The program involves training, coaching, in-field research and follow-up synthesis. Only after a company establishes validated product/market fit is it able to rapidly scale. Frequently we find early stage companies that are not booking rapid growth have shortcut this process. Mid-stage companies with flattened revenues also use this process to find new growth opportunities.
Each leader has a unique set of signature preferences and strengths. We adapt the Product/Market Expedition process to the leader’s style. Where there is a leadership team, we find an Expedition approach that fits the team’s collective preferences.
LEARN HOW
You’ve got a great idea, and you’d like to launch a new business, product line, or side hustle. Now, you just need to know where to start. Alternatively, you are already launched, but are frustrated by lack-luster sales.
Your path to success begins with really knowing your customers and their needs, even before you’ve developed your product or made a single sale. Product/Market Expeditions helps you find your most essential customers and define an authentically compelling product/market fit from which your business can grow. We offer four services to help you reach your goals.
01
Training
02
Coaching
03
Investigating
04
Responding
Training
Learn the basics of expeditionary research and interviewing. I’ll help you…
- Identify and recruit representatives of your target customers
- Set expectations before and during interviews
- Present your product hypothesis
- Use scientific methods to structure interviews and collect data
- Confirm understanding, find trends, and plan iterations
Coaching
Plan and execute your expedition to validate or evolve your product/market fit. I’ll help you…
- Design your product hypothesis presentation
- Customize interview questions for direct and inferred findings
- Identify potential customers groups
- Plan a given iteration or the entire expedition
Investigating
Augment your team with a seasoned and impartial arbiter. I’ll help you…
- Assess key accounts versus ideal customer profiles
- Mentor others or directly develop presentations
- Coordinate interviews and facilitate the interview team
- Summarize findings to validate or evolve your product/market fit
Responding
Revise business models, operations and go-to-market activities as your operation grows. I’ll help you…
- Update strategies, operations, and collateral
- Define offerings that generate revenue with the least investment
- Assemble irrefutable customer-based evidence for investors
- Identify and list customers with budget who are willing to buy
- Evaluate customer-funded growth options
